This Privacy Policy (“Policy”) is effective as of June 1, 2026.
This Policy describes how Essilor Laboratories of America, Inc. d/b/a All About Vision, including all direct and indirect subsidiaries (collectively “AAV,” “we,” “our,” or “us”), collect, use, disclose and safeguard your information. This policy applies to individuals who access this website and any other websites that link to this Policy (collectively “Sites”) and certain other services as described below (collectively, the “Platforms”). Other websites, products, and services may have their own privacy policies. This Policy, together with our Terms of Use, collectively govern your use of our Sites. This Policy applies to our Platforms that link to this Policy.
From time to time, we may change this Policy. If we do, we will post an amended version on this webpage. Please review this Policy periodically.
You may submit a request to exercise rights you may have under applicable state law emailing us at privacyoffice@luxotticaretail.com.
The Privacy Policy covers the following topics:
The information we collect
How do we use your information
Sharing information with third parties
Cookies and other tracking technologies
Third-party links & plug-in
Your State Privacy Rights
Notice to Nevada Residents
Notice to Virginia Residents
Notice to California Residents
Notice to Oregon Residents
Notice to Canada Residents
Your choices
Children’s privacy
Updating your information
Security
Do not track signals
Tracking across time and technologies disclosure
Consumers with disabilities
Contact
1. THE INFORMATION WE COLLECT
For the purpose of this policy, personal information is any information about an identifiable individual. We collect the following types of personal information:
Information You Provide
We may collect the following personal information that you voluntarily provide us in using our Platforms:
Subscribe to Our Newsletter. If you subscribe to our newsletter, you will provide us with your first and last name, email address, and country of residence.
Customer Service. If you contact our customer service department, you may need to provide us with additional information so that we can respond to your questions or concerns as completely and thoroughly as possible.
Apply for a Job. If you apply for a job through one of our Platforms, we will collect any information you provide in your application, including, but not limited to, work authorization information, visa status, desired salary, language proficiency, educational background, employment history, and references. You may also choose to voluntarily provide optional information such as race, gender, or whether you are disabled.
Survey. If you are participating in a survey, you may provide your gender and age, income, ethnicity, family size, and marital status.
Business Information. We may collect personal information from business clients or vendors, including company name, physical address, phone number, and email address.
Check Your Vision. If you use our check your vision feature, we will collect information regarding your eyesight, specifically your visual acuity, whether you have an astigmatism, light sensitivity, near vision, and color vision, as well as your device’s IP address.
HIPAA. Some of the affiliates and brands covered by this Policy are subject to the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”). These affiliates and brands may collect additional information that is considered “protected health information” (“PHI”) as defined by HIPAA.
Information as You Navigate Our Platforms
We automatically collect certain personal information through your use of the Platforms, such as the following:
Usage Information. For example, the pages on the Platforms you access, the frequency of access, and what you click on while on the Platforms.
Device Information. For example, hardware model, operating system, application version number, and browser.
Mobile Device Information. Aggregated information about whether the Platforms are accessed via a mobile device or tablet, the device type, and the carrier.
Location Information. Location information from Platform visitors on a city-regional basis.
Third Party Information
In some cases, we may receive certain personal information from you about a third party including receiving personal information from data brokers. If you submit any personal information about another individual to us, you are responsible for making sure you have the authority to do so and to allow us to use their personal information in accordance with this Policy.
2. HOW DO WE USE YOUR INFORMATION
We use the personal information we collect to improve our Platforms and to protect our legal rights. In addition, we may use the personal information we collect to:
Send you our newsletter;
Identify your preferences to customize our communications and marketing;
Manage and record your settings, consents, communications and opt-out choices;
Review your job application;
Communicate with you about our Platforms or to inform you of any changes to our Platforms;
Operate and improve the Platforms, including to analyze visits to the Platforms and learn about our visitors so we can operate the Platforms and improve our products and services and deliver the best user experience;
Create audiences for our advertisements, target our advertisements, and generate reports about the performance of our advertisements;
Communicate with you, including responding to your inquiries;
Comply with the law and to maintain the integrity and security of our Platforms;
Defend our legal rights and the rights of others;
Investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, or violations of our Terms of Us and to otherwise fulfill our legal obligations; and
Fulfill any other purposes for which you provide it, or any other purpose we deem necessary or appropriate.
3. SHARING INFORMATION WITH THIRD PARTIES
We may share the personal information that we collect about you in the following ways:
We engage service providers to perform services in connection with the operation of our business. We may share personal information with service providers to the extent necessary for them to provide services to you or us that are aligned with the purposes outlined above. Examples of these services include fraud protection and credit risk reduction, product customization, marketing and promotional material distribution, website evaluation, data analysis and, where applicable, data enrichment and/or cleansing.
Personal information collected through our Platforms may be shared between the brands and affiliates, including future affiliates that are owned or operated by AAV.
We also share personal information with selected third parties for their own marketing purposes (except for your phone number). This also includes information collected through pixels and other tracking technologies operated by third parties, as described elsewhere in this Policy. See the “Your Choices” section of this Policy for more information.
We may release personal information if we believe in good faith that: (i) the law or legal process requires it; (ii) we have received a valid administrative request from a law enforcement agency; or (iii) such release is necessary or appropriate (in our sole discretion) to protect the rights, property, or safety of AAV, or any of our respective affiliates, service providers, customers, or (iv) as AAV deems necessary to resolve disputes, troubleshoot problems, prevent fraud and otherwise enforce the Terms of Use.
We may also share your information with your consent or as otherwise disclosed at the time of data collection or sharing.
As with any business, it is possible that as ours develops, we might go through a business transition, such as a merger, acquisition by another company, or the sale of all or a portion of our assets, or buying online stores or other assets, including at bankruptcy. In such transactions, information about customers will likely be transferred.
The Platforms may allow you to provide comments in various sections of our Platforms, such as in product reviews. Please be aware that the information you post in these areas may be available to visitors of the Platforms and to the general public. To the fullest extent allowed under applicable law, we do not monitor such content and are not responsible for material posted by you or others in these public forums.
We are a multi-national organization with locations in many countries around the world. Your personal information may be stored and processed outside of your country, province or state of residence, in any jurisdiction where we have facilities or in which we engage service providers, to the extent allowed in accordance with applicable law. This means that your personal information may be transferred in jurisdictions that have less restrictive privacy laws than your country, province, or state of residence, in which case we will ensure, through contractual means or otherwise, that it will receive an adequate protection in compliance with generally accepted data protection principles. We take steps to process personal information according to the provisions of this Privacy Policy and the requirements of applicable law.
4. COOKIES AND OTHER TRACKING TECHNOLOGIES
Like many other companies, AAV uses cookies and other tracking technologies (such as pixels and web beacons) (collectively, “Cookies”) when you visit our websites including our blogs and client portals (“Sites”), and use the services provided through our Sites (“Services”). This Cookie Policy explains how we use Cookies and how you can manage them.
This Cookie Policy covers the following topics:
Cookies and Online Tracking Technologies We Use
Cookies and Online Tracking Technologies We Use
“Cookies” are small files of information that are stored by your web browser software on your computer hard drive, mobile or other devices (e.g., smartphones or tablets).
We may use the following types of Cookies:
Strictly Necessary Cookies
These Cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these Cookies, but some parts of the Sites will not then work. These Cookies do not store any personally identifiable information.
Performance Cookies
These Cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Sites. They help us to know which pages are the most and least popular and see how visitors move around the Sites. If you do not allow these Cookies we will not know when you have visited our Sites and will not be able to monitor its performance.
We use Google Analytics, a web analytics service provided by Google, Inc. Google Analytics uses Cookies or other tracking technologies to help us analyze how users interact with the Sites and Services, compile reports on their activity, and provide other services related to their activity and usage. The technologies used by Google may collect information such as your IP address, time of visit, whether you are a returning visitor, and any referring website. The information generated by Google Analytics will be transmitted to and stored by Google and will be subject to Google’s privacy policies. To learn more about Google’s partner services and to learn how to opt-out of tracking of analytics by Google, click here.
We may use Cookies and similar technologies third-party vendors provide to collect information on user behavior (e.g., screens and pages visited, buttons and links clicked, limited information entered, and user taps and mouse movements). This information enables us to monitor and improve the user experience.
Functional Cookies
These Cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these Cookies, then some or all of the Services may not function properly.
Targeting Cookies
These Cookies may be set through our Sites by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other websites. If you do not allow these Cookies, you will experience less targeted advertising.
Social Media Cookies
These Cookies are set by a range of social media services that we have added to the Sites to enable you to share our content with your friends and networks. They are capable of tracking your browser across other websites and building a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these Cookies, you may not be able to use or see these sharing tools.
How You Can Manage Cookies
Your Preferences
When you first visit our Sites, you may be presented with a banner that offers you choices about whether to accept or reject Cookies or tracking technologies of different types. If you wish to manage your Cookies, you can do so by clicking here.
Browser Settings
Cookies can be blocked by changing your Internet browser settings to refuse all or some Cookies. If you choose to block all Cookies (including essential Cookies) you may not be able to access all or parts of the Sites.
You can find out more about Cookies and how to manage them by visiting www.AllAboutCookies.org.
Platform Controls
You can opt out of Cookies set by specific entities following the instructions found at these links:
Google: https://adssettings.google.com
Facebook: https://www.facebook.com/about/ads
Microsoft: https://account.microsoft.com/privacy/ad-settings/
Twitter: https://twitter.com/personalization
Advertising Industry Resources
You can understand which entities have currently enabled Cookies for your browser or mobile device and how to opt-out of some of those Cookies by accessing the Network Advertising Initiative’s website or the Digital Advertising Alliance’s website. For more information on mobile specific opt-out choices, visit the Network Advertising Initiative’s Mobile Choices website.
Please note that these opt-out mechanisms are specific to the device or browser on which they are exercised. Therefore, you will need to opt out on every browser and device that you use.
5. THIRD-PARTY LINKS & PLUG-IN
The Platforms may provide links to third-party websites or apps, including our social media pages. We do not control the privacy practices of those websites or apps, and they are not covered by this Policy. You should review the privacy policies of other websites or apps that you use to learn about their data practices.
The Platforms may also include integrated social media tools or “plug-ins,” such as social networking tools offered by third parties. If you use these tools to share information or you otherwise interact with social media features on the Platforms, those social media companies may collect information about you and may use and share such information in accordance with their own policies, including by sharing such information with us or the general public. Your interactions with third-party social media companies and the use of their features are governed by the privacy policies of the companies that provide those features. We encourage you to read the privacy policies for any social media accounts you create and use.
6. YOUR STATE PRIVACY RIGHTS
Depending on the state in which you reside, you may have certain privacy rights regarding your personal data. Washington residents looking for information relating to our collecting and processing of their consumer health data should refer to our Consumer Health Data Privacy Policy available on our website. Please review the sections below if you are a California, Nevada, Virginia, or Oregon resident. For other state residents, your privacy rights may include (if applicable):
The right to confirm whether or not we are processing your personal data and to access such personal data and the categories of personal data we are processing or have processed;
The right to obtain a copy of your personal data that we collected from and/or about you in a portable and, to the extent technically feasible, readily usable format that allows you to transmit the information to another controller without hindrance, where the processing is carried out by automated means;
The right to delete personal data that we collected from and/or about you, subject to certain exceptions;
The right to correct inaccurate personal data that we maintain about you, subject to certain exceptions;
The right, if applicable, to opt out of the processing of your personal data for purposes of (1) targeted advertising; (2) the “sale” of your personal data (as that term is defined by applicable law); and (3) profiling in furtherance of decisions that produce legal or similarly significant effects concerning you;
If we are required by applicable law to obtain your consent to process sensitive personal data, the right to withdraw your consent; and
The right not to receive discriminatory treatment by us for the exercise of your privacy rights.
We use cookies and other tracking technologies to display advertisements about our products to you on nonaffiliated websites, applications, and online services. This is “targeted advertising” under applicable privacy laws. When we engage in those activities, we sell personal data (i.e., information from cookies) to third-party advertisers and analytics companies. We do not use personal data for profiling in furtherance of decisions that produce legal or similarly significant effects concerning individuals.
To exercise your rights, please submit a request by emailing us at privacyoffice@luxotticaretail.com. If legally required, we will comply with your request upon verification of your identity and, to the extent applicable, the identity of the individual on whose behalf you are making such request. To do so, we will ask you to verify data points based on information we have in our records. If you are submitting a request on behalf of another individual, please use the same contact methods described above. If we refuse to take action regarding your request, you may appeal our decision by emailing us at privacyoffice@luxotticaretail.com. If you would like to opt out of targeted advertising, you may alter your cookie preferences here by toggling off the three cookie options in the cookie manager tool.
Universal Opt-Out Mechanisms
The Sites recognize the Global Privacy Control (“GPC”) signal. If you are using a browser setting or plug-in that sends an opt-out preference signal to each website you visit, we will treat that as a valid request to opt out. To download and use a browser supporting the GPC browser signal, click here: https://globalprivacycontrol.org/orgs. If you choose to use the GPC signal, you will need to turn it on for each supported browser or browser extension you use. See the “DO NOT TRACK SIGNALS” section below for information on our treatment of do not track signals.
7. NOTICE TO NEVADA RESIDENTS
Nevada law allows Nevada residents to opt out of the sale of certain types of personal information. Subject to several exceptions, Nevada law defines “sale” to mean the exchange of certain types of personal information for monetary consideration to another person. We currently do not
sell personal information as defined in the Nevada law. However, if you are a Nevada resident, you still may submit a verified request to opt out of sales and will record your instructions and incorporate them in the future if our policy changes. You may send opt-out requests to privacyoffice@luxotticaretail.com.
8. NOTICE TO VIRGINIA RESIDENTS
The Virginia Consumer Data Protection Act (“VCDPA”) provides Virginia residents with the right to receive certain disclosures regarding the personal data we process about them. For purposes of this section, personal data means any information that is linked or reasonably linkable to an identified or identifiable natural person. Personal data does not include de-identified or publicly available information as the VCDPA defines those terms.
For a discussion of the categories of personal data we process, the purposes for our processing, the categories of personal data that we share with third parties, and the categories of third parties with whom we share personal data, please see Section 1 through 3 above, and Section 9 below.
If you are a Virginia resident, the VCDPA grants you the right to: (1) confirm whether or not we are processing your personal data to access such personal data; (2) correct inaccuracies in your personal data, taking into account the nature of the personal data and the purposes of the processing of your personal data; (3) delete personal data you have provided or we have obtained about you; (4) obtain a copy of your personal data that you previously provided to us in a portable and, to the extent technically feasible, readily usable format that allows you to transmit the data to another controller without hindrance, where the processing is carried out by automated means; and (5) opt out of the processing of your personal data for purposes of (i) targeted advertising, (ii) the sale of personal data, or (iii) profiling in furtherance of decisions that produce legal or similarly significant effects concerning you.
We sell personal data to third parties as defined in the VCDPA. We process personal data for targeted advertising.
To exercise your rights, please email us at privacyoffice@luxotticaretail.com, with your name, the fact that you are a Virginia resident, and specifying the right(s) you wish to invoke. If we refuse to take action regarding your request, you may appeal our decision by email us at privacyoffice@luxotticaretail.com. If you would like to opt out of targeted advertising, you may alter your cookie preferences by clicking here.
9. NOTICE TO CALIFORNIA RESIDENTS
The California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020 (“CCPA”), requires that we provide California residents with a privacy policy that contains a comprehensive description of our online and offline practices regarding the collection, use, disclosure, sale, sharing, and retention of personal information and of the rights of California residents regarding their personal information. This section of the Policy is intended solely for, and is applicable only as to, California residents. If you are not a California resident, this section does not apply to you and you should not rely on it.
The CCPA defines “personal information” to mean information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular California resident or household. Personal information does not include publicly available, deidentified or aggregated information or lawfully obtained, truthful information that is a matter of public concern. For purposes of this “NOTICE TO CALIFORNIA RESIDENTS” section we will refer to this information as “Personal Information.”
If you are a California resident and a current or former employee, job applicant, or independent contractor of ours, please see our privacy notice available on our job applicant website(s) for more information on our collection and use of your Personal Information in that capacity.
Notice at Collection of Personal Information
We currently collect and, in the 12 months prior to the Last Updated date of this Policy, have collected the following categories of Personal Information:
Identifiers (name, postal address, online identifier, Internet Protocol address, email address)
Unique personal identifiers (device identifier; cookies, beacons, pixel tags, mobile ad identifiers, or other similar technology; customer number)
Medical information
Internet or other electronic network activity information (browsing history; search history; and information regarding consumer’s interaction with website, application, or advertisement)
Geolocation data
Commercial information (records of personal property, products or services purchased, obtained, or considered; other purchasing or consuming histories or tendencies; or other commercial information)
Education information
Professional or employment-related information (including employment history)
Characteristics of protected classifications under California or federal law (sex/gender), age (40 and older)
Inferences drawn from above information to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes
We collect Personal Information directly from California residents and from advertising networks, data analytics providers, and operating systems and platforms. We do not collect all categories of Personal Information from each source.
In addition to the purposes stated above in the Section “HOW WE USE YOUR INFORMATION” we currently collect and have collected and sold the above categories of Personal Information for the following business or commercial purposes:
Auditing related to counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with this specification and other standards
Helping to ensure security and integrity to the extent the use of your Personal Information is reasonably necessary and proportionate for these purposes
Debugging to identify and repair errors that impair existing intended functionality
Short-term, transient use, including, but not limited to, nonpersonalized advertising shown as part of your current interaction with us, provided that your Personal Information is not disclosed to another third party and is not used to build a profile about you or otherwise alter your individual consumer’s experience outside the current interaction with us, including, but not limited to, the contextual customization of ads shown as part of the same interaction
Performing services including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing analytic services, providing storage, or providing similar services
Providing advertising and marketing services, except for cross-context behavioral advertising, to you provided that, for the purpose of advertising and marketing, our service providers and/or contractors shall not combine the Personal Information of opted-out consumers that the service provider or contractor receives from us, or on our behalf with Personal Information that the service provider or contractor receives from, or on behalf of, another person or persons or collects from its own interaction with you
Undertaking internal research for technological development and demonstration
Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by us, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by us
Advancing our commercial or economic interests, such as by inducing another person to buy, rent, lease, join, subscribe to, provide, or exchange products, goods, property, information, or services, or enabling or effecting, directly or indirectly, a commercial transaction
Sale, Sharing, and Disclosure of Personal Information
The following table identifies the categories of Personal Information that we sold or shared to third parties in the 12 months preceding the Last Updated date of this Privacy Policy and, for each category, the categories of third parties to whom we sold or shared Personal Information:
